Suggested Selling is Win-Win for Customers and E-Tailers
When online shopping, you’ve
probably seen suggestions for other purchases that complement the item you’re
viewing. These recommendations often come under the headings of “Customers who
bought X, also bought Y” and “Also Recommended.” If you’re looking at a book on an e-commerce
site, you’re likely to also see a list of other books from that same author or within
the same genre. If you’re searching for a golf club, you may also get
information on head covers and a variety of other clubs that make up a related set.
probably seen suggestions for other purchases that complement the item you’re
viewing. These recommendations often come under the headings of “Customers who
bought X, also bought Y” and “Also Recommended.” If you’re looking at a book on an e-commerce
site, you’re likely to also see a list of other books from that same author or within
the same genre. If you’re searching for a golf club, you may also get
information on head covers and a variety of other clubs that make up a related set.
It may seem that this type of cross
selling only benefits the e-tailer, but it can also be extremely useful to a
customer. For field servicers searching for parts to take on a repair, it could
help minimize ordering errors – saving time and costly multiple return trips.
For example, a servicer searching for a clothes dryer blower casing could also
be shown a blower cover most commonly purchased at the same time by other
buyers. The servicer could then easily place orders for both parts together with
a reasonable degree of certainty that the parts are accurate and compatible
with the unit being repaired.
selling only benefits the e-tailer, but it can also be extremely useful to a
customer. For field servicers searching for parts to take on a repair, it could
help minimize ordering errors – saving time and costly multiple return trips.
For example, a servicer searching for a clothes dryer blower casing could also
be shown a blower cover most commonly purchased at the same time by other
buyers. The servicer could then easily place orders for both parts together with
a reasonable degree of certainty that the parts are accurate and compatible
with the unit being repaired.
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| Robert Coolidge President & CEO |
Consumers can benefit from
getting a list of accessories that they may not have known accompany a particular
product. Or, they could view an AC adapter most commonly purchased with a certain
laptop model or a battery ordered most often with a remote control.
getting a list of accessories that they may not have known accompany a particular
product. Or, they could view an AC adapter most commonly purchased with a certain
laptop model or a battery ordered most often with a remote control.
It’s not 100% guaranteed that all
the parts on a suggested list are indeed compatible, so it’s always best to
verify prior to purchase. Still, the IT logic behind creation of recommended
lists is usually relying on specific historical data to generate the most
accurate groupings.
the parts on a suggested list are indeed compatible, so it’s always best to
verify prior to purchase. Still, the IT logic behind creation of recommended
lists is usually relying on specific historical data to generate the most
accurate groupings.
Encompass recently implemented Frequently Bought Together lists on our
e-commerce website, encompassparts.com.
Through a proprietary IT system of filtering and aggregating comprehensive
customer purchase data, we auto-generate convenient lists of associated
items. Now when certain criteria are
met, the Frequently Bought Together list
appears on the part information page under a special Frequently Bought Together tab, as well as when an item is added to
the shopping cart.
e-commerce website, encompassparts.com.
Through a proprietary IT system of filtering and aggregating comprehensive
customer purchase data, we auto-generate convenient lists of associated
items. Now when certain criteria are
met, the Frequently Bought Together list
appears on the part information page under a special Frequently Bought Together tab, as well as when an item is added to
the shopping cart.
Backed by extensive purchase history,
we help servicers forecast the parts needed for a repair, thus increasing the
probability of single trip resolutions. This in turn can enhance their customer
service quality and strengthen support for the manufacturer brands they represent.
we help servicers forecast the parts needed for a repair, thus increasing the
probability of single trip resolutions. This in turn can enhance their customer
service quality and strengthen support for the manufacturer brands they represent.
Suggested selling can be a
win-win opportunity that helps increase sales, while also assisting customers with
improving order accuracy, speeding the repair process and finding additional accessories
to complement their products.
win-win opportunity that helps increase sales, while also assisting customers with
improving order accuracy, speeding the repair process and finding additional accessories
to complement their products.
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