Jayne SutherstKristin Hurst
Director of Digital Marketing
Jayne Sutherst joined Encompass in 2019 and is responsible for managing all aspects of Encompass’ digital presence, primarily including its main ecommerce site encompass.com, client web portals, search engine optimization and online and social marketing. She plays an integral role in strengthening the company’s focus on high-volume consumer ecommerce, particularly the “do-it-yourself” market.
Sutherst has 15 years of experience in web development, ecommerce and online marketing for both B2B and B2C audiences. She has worked in both corporate retail and agency environments, beginning her career with American Express as a multi-media designer instructional designer manager.
Most recently Sutherst served as digital marketing manager for MAPEI – a worldwide producer of adhesives, thinsets and sealants for buildings. Among her many accomplishments, she led the redesign and strategic planning of the company’s flooring installation product website, which drove 1 million unique visitors to the site within eight months of launch.
Sutherst earned an MBA in Marketing and undergraduate degree in International Business from Nova Southeastern University.