Ramping Up Aftermarket Support in an Age of Fast-Evolving Technology
This year’s Consumer Electronics Show continued showcasing products around the theme of “connected convenience” with everything from refrigerators to door locks featuring smart capabilities. The major manufacturers are ramping up efforts to capture more wallet share by owning the home. Ideally, they want their brands in the living room, kitchen and laundry room, and even in the hands (or wrists) of consumers on the go.

Robert Coolidge
President & CEO
Wearable technology was on prominent display at CES with an entire space devoted to devices that track sleep patterns, fitness levels and just about anything else emanating from the human body. LG and Samsung unveiled an array of innovative home appliance products, with Haier fast on their heels. Far from being on the decline, the television industry proved it is evolving to create new and exciting technology. Curved, translucent, and 4K were the trend from both established and emerging television manufacturers.
going to need much more specialized training to take advantage of future opportunities among multiple product categories. This comes at a time when technical training is not nearly as common as it once was – when was the last time your local high school offered a “shop” class?
industry should look for new ways to make this career path more desirable.
provide these services to remain relevant. While manufacturers do offer great training opportunities for in-warranty service networks, that support should also be available after the warranty period expires. The risk of losing a customer to a competitor is never greater than when that customer experiences product service issues.
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