Encompass Hires Digital Marketing Director to Enhance and Expand Ecommerce Sales and SEMKristin Hurst
Lawrenceville, Ga., April 30, 2019 – Encompass Supply Chain Solutions, Inc., a leading provider of Distribution, 3PL and 4PL solutions for a diverse range of finished goods and repair parts, today announced that Jayne Sutherst will join its IT team in the newly-established role of Digital Marketing Director.
In this position, Sutherst will be responsible for managing all aspects of Encompass’ digital presence, primarily its main ecommerce site encompass.com, client web portals, search engine optimization and online and social marketing. She is tasked with enhancing the online experience and customer support for both B2B and B2C users. Sutherst will be based at Encompass’ recently-opened distribution and administrative facility near Fort Lauderdale, Fla.
Sutherst joins Encompass from MAPEI – a worldwide producer of adhesives, thinsets and sealants for buildings – where she served as digital marketing manager. Among her many accomplishments, she led the redesign and strategic planning of MAPEI’s flooring installation product website, which drove 1 million unique visitors to the site within eight months of launch.
Sutherst has 15 years of experience in web development, ecommerce and online marketing for both B2B and B2C audiences. She has worked in corporate retail and agency environments, beginning her career with American Express as a multi-media instructional designer manager. Sutherst earned an MBA in Marketing and undergraduate degree in International Business from Nova Southeastern University.
“With her extensive background in web design and product sales, we are confident Jayne is the perfect fit to lead and strengthen our ecommerce initiatives,” said Encompass President and CEO Robert Coolidge.
He said Encompass’ tremendous growth in the Home Appliance space, along with the company’s spike in hosting co-branded manufacturer consumer ecommerce solutions, necessitated additional support within its technology department. Plus, since Encompass offers one-on-one call center service and counter sales at its facilities, it needed to ensure consistency across all customer touchpoints, said Coolidge.
“It’s critical for us to deliver online resources for service dealers, distributors, manufacturers and consumers that align with our call in and walk in experiences.”
Coolidge said Encompass in past years mostly only served repair servicers, warranty companies, retailers and other businesses involved in aftersales product support.
“Through manufacturer partnerships and our own marketing efforts, we are serving more consumers – some who have used service professionals and some ‘do-it-yourselfers’ who prefer making repairs themselves. They have found that we often have complex parts they can’t get from traditional ecommerce sites.”
Coolidge also said that while Encompass maintains counters/will call at each of its distribution facilities in Georgia, Florida and Nevada, electronic ordering accounts for a growing portion of company sales.
“Ecommerce continues to complement our increasing brick and mortar presence in the U.S.,” he said. “With strategic locations, we can offer next or two-day ground shipping to most of the country, which typically meets the needs of both our business and consumer customers who prefer delivery service.”
Formed in 1953, Encompass is one of the country’s largest suppliers of repair parts and accessories for products throughout the home. Encompass also offers complete parts supply chain management, 3PL, depot repair and reverse logistics service. In addition to consumers, we support an array of B2B customers, including manufacturers, multi-family property management, warranty providers, service networks, independent dealers and retailers.